A bilingual daal chawal brand, its packaging and a coming-soon website. Daal garam, chawal naram.
(Overview)
A bilingual food brand and coming-soon website that turns everyday daal chawal into a complete Rs 300 lunch, with a punchline.
Overview
Lunch kakya scene?
Daal Scene is an everyday Pakistani daal chawal concept: garam daal, naram chawal, achaar, raita and salad, all for one clear price. The brand talks like a friend at the counter. It leads with the joke, then follows with the real meal and the price.
“Lunch ka kya scene?” Daal Scene.
Warm, witty and direct. Jokes first, never at the food’s expense.
A complete Rs 300 lunch with no hidden extras.
One price. The whole plate.
Items on one plate: chawal, daal, achaar, raita, salad.
Scripts, one mark. Urdu leads, English backs it up.
Glance rule: every surface must read in three seconds.
Chapter 01
The brand.
A question, an answer and a bilingual mark.
Daal akeli
nahi aati.
The whole system runs on one rule: daal is never alone. Every layout carries both the round haldi lentil and the long chawal grain. If daal is in the headline, chawal is in the picture, and the other way round. The Urdu lettering leads the personality, English makes it easy to recognise, and the “Daal ✦ Chawal ✦ Rs 300” descriptor keeps the offer clear everywhere.
Chapter 02
Colour, type, voice.
Chawal ka rang, daal ka rang, tarke ki aag.
Still
StillVoice
Say it like
a local.
Keep scrolling →
The question
Lunch ka kya scene?
01Master line
Daal garam, chawal naram.
دال گرم، چاول نرم
02Hero line
Daal mein kuch kaala nahi hai!
03For the rice
Chawal ka bhi scene hai.
04Sticker line
Habibi, daal khao.
05The pair rule
Jahan daal, wahan chawal.
جہاں دال، وہاں چاول
06The price
Poori plate. Poora scene. Rs 300.
07Chapter 03
In the real world.
The box, the stall and the team all tell the same story.
Still(Website)
A coming-soon site
with appetite.
The website builds the plate one ingredient at a time: chawal, daal, raita, salad and achaar, then a final olive oil drizzle. It shows the full Rs 300 plate, and the first-bite section is ready for real customer videos after launch. Each section uses one brand colour, so the page feels like the box, the stall and the menu.
- 01Chawal se shuru.
- 02Ab garam daal.
- 03Thora sa raita.
- 04Freshness + a little punch.
- 05Zaitoon oil. Scene set.
Chapter 04
Inside the website.
A live plate builder, then the full plate.
Still
StillThe reel
Poora scene,
67 seconds.
What we made.
Identity
- Bilingual logo lockup
- Urdu lettering
- Palette & pattern
- Type system
Packaging
- Kraft lunch box
- Printed sleeve
- Achaar & raita cups
Environment
- Shop front & awning
- Counter branding
- A-frame price board
Campaign
- Slogan bank
- Die-cut stickers
- Staff uniform
- Social posts
Digital
- Coming-soon website
- Plate builder
- Mobile layouts
- Brand book v2.1
